Jones Soda Co. (OTCQB:JSDA) (CSE:JSDA) is expanding the company’s Mary Jones line of marijuana beverages with the California introduction of new marijuana-infused drinks in 16-ounce cans.
Mary Jones: Have You Tried It?
Mary Jones sodas are cannabis-infused versions of the company's popular beverages, including Jones Root Beer, Berry Lemonade, Green Apple, and Orange and Cream, which have been among the best-selling in the brand for 25 years.
Each flavor tastes exactly like its corresponding Jones Soda counterpart, the company maintains, “thanks to award-winning Jones flavor scientists who have customized Jones’ signature craft soda recipes to accommodate the addition of THC emulsions,” as Forbes exclusively reported.
100 Milligrams Of THC, Time To Share
Earlier this year, the Mary Jones brand made its debut with 12-ounce marijuana drinks, and now is launching a new super-sized cannabis drink infused with 100 milligrams of THC.
“Our strong Mary Jones launch validates the strategic decision we made to enter the cannabis industry in order to leverage our brand equity, diversify our portfolio, and move into a profitable high-growth category to drive the company’s future,” Mark Murray, president, and CEO of Jones Soda Company said in a statement.
“Building on our initial success, this new higher potency 100mg product unlocks a valuable category with a higher value product aimed at a more mature cannabis consumer. With our ambitious product roadmap and new partnerships enabling us to expand to other states, I’m confident that our Cannabis Division will be instrumental in our growth in 2023 and beyond."
Bohb Blair, director of marketing for Mary Jones, said the company's new "tall boy" cans are aimed at cannabis users looking for a more potent libation or those looking for refreshments to share. “Mary Jones is purposefully designing products for the highest momentum growth segments in cannabis,” Blair wrote in an email, according to Forbes.
According to him, “100mg multi-serving beverages are one of the fastest-growing formats in mature cannabis markets, like California and Washington (...) The target market for these beverages is an experienced cannabis user who is seeking more control over their dosing, more potency for value, and in some cases, a bigger buzz,” Blair added.
“Our 10mg sodas, in a 4-pack, are perfect for a party. These 100mg sodas are attractive to a more frequent dispensary shopper who is widening their personal portfolio of products beyond leaf," he continued.
In June, Jones Soda Co., launched Mary Jones, into the California market; entered into an exclusive partnership with Kiva Sales and Service (KSS).
"We couldn't be more excited to share Mary Jones with our fans, budtenders, and retailers throughout California," stated Bohb Blair, at that time. "Partnering with KSS has allowed us to hit the ground running and ensure timely distribution and service to the top dispensary locations throughout the state."
Photo: Courtesy Of Mary Jones Via Forbes
