Groundbreaking technology could soon see super-realistic digital versions of The Beatles and Elvis Presley able to make eye contact with audience members at cutting-edge shows, MPs heard today.
A producer on acclaimed show Abba Voyage - which features avatars of the chart-topping Swedish band as they appeared in 1977 - told a committee she expects others to follow suit.
It means shows for top heritage artists could run around the clock - but does raise profound ethical concerns, Svana Gisla warned.
