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The Guardian - UK
The Guardian - UK
Sport
Aaron Bower

Super League and RFL announce 12-year deal with media giant IMG

Super League IMG RFL Rugby Rugby League
Ken Davy, the chairman of Super League, said IMG will ‘ensure the sport’s continued growth and development’.
Ken Davy, the chairman of Super League, said IMG will ‘ensure the sport’s continued growth and development’. Photograph: Alex Whitehead/SWpix.com/Shutterstock

Rugby league’s governing bodies in the UK have agreed a 12-year strategic partnership deal with the global media brand IMG to revolutionise the sport’s long‑term prospects.

The Rugby Football League and Super League have been in discussions about a new joint-venture company for almost a year, with the end goal finding a third party that could maximise the sport’s growth.

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