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Fortune

Chris Morris

Super Bowl winners have shouted ‘I’m going to Disney World!’ for 36 years. Here’s how prices for the park have changed between now and then

Disney Disney World Super Bowl Phil Simms NFL

(Credit: Joe Burbank/Orlando Sentinel/Tribune News Service via Getty Images)

Regardless of who wins the Super Bowl this evening, you probably know what the winning quarterback is going to say at some point.

Since 1987, the victors of the NFL’s biggest game have loudly announced their plans to go to Disney World or Disneyland to cameras, one of the longest running and most successful marketing campaigns the Magic Kingdom has had.

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