Prices on the secondary-ticket market for Sunday's Super Bowl in New Orleans are showing a decline compared to last year's game, but remain high in historical context. The average price for the upcoming Kansas City Chiefs-Philadelphia Eagles matchup at TickPick was $6,552 as of Tuesday, making it the third highest-priced Super Bowl on that website.
By contrast, last year's game between the Chiefs and San Francisco 49ers had an average price of $9,136 on the same site, with the only higher-priced Super Bowl being four years ago when the Chiefs faced the Tampa Bay Buccaneers. The limited crowd of 25,000 fans due to the COVID-19 pandemic at that time contributed to the high ticket prices.
The lowest price for this year's Super Bowl was just under $4,000, representing a 30% decrease since the matchup was confirmed. Gametime also reported a similar trend, noting that last year's game had a minimum price of $8,764 shortly before kickoff.
TickPick co-CEO Brett Goldberg attributed the lower ticket prices this year to several factors. The novelty of last year's game being the first in Las Vegas generated significant fan interest, along with the city's accessibility and entertainment options. In contrast, New Orleans has limited hotel capacity with around 26,000 rooms in the city center, leading to higher accommodation costs.
Goldberg also pointed out that the matchup itself plays a role in ticket pricing. With the Chiefs making their third consecutive Super Bowl appearance and the Eagles returning for the second time in three years, there is a sense of fan fatigue and practicality among potential attendees. The affordability of a $10,000 trip for two is a limiting factor for many fans.
Despite concerns such as the recent terrorist attack on Bourbon Street and the familiarity of New Orleans as a Super Bowl host city, Goldberg emphasized that the overall appeal of the event could diminish over time. He suggested that even Las Vegas, with its new stadium, might face a similar decline in interest after hosting multiple Super Bowls.
In conclusion, while ticket prices for this year's Super Bowl are lower than last year's record highs, they remain elevated compared to historical averages. Various factors, including the matchup, venue, and fan dynamics, contribute to the fluctuations in ticket prices for this highly anticipated sporting event.
