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TV Tech

George Winslow

Super Bowl LVII Netted 3.4M Sign Ups for Paramount+

Paramount Antenna Peacock NFL

SB.

New research data from Antenna not only reaffirms the power of NFL games to boost subscription rates for streaming services. It also suggests that a significant majority of those sign ups remain subscribed to the service in the weeks after the games.

The newly released Antenna data shows that the Super Bowl LVIII game between Kansas City and San Francisco, which was the most watched program in decades, brought in 3.4 million sign up to the Paramount_ streaming service over the Super Bowl weekend.

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