Besides the Vince Lombardi trophy, there's a lot on the line this upcoming Super Bowl, which is set to take place this Sunday, February 11 in Las Vegas. And most of it doesn't even have to do with football. Much of it will be played out during the commercial breaks: according to some sources, marketers will have to pay a whopping $7 Million for a 30-second spot in the official CBS broadcast.
There is, quite simply, no other way to reach 100 million people in the U.S. in one unique broadcast. Which is why there's been another battle brewing to conquer the fastest growing minority in the U.S.: Latinos. Major brands such as Michelob and Doritos have already made their move by partnering with two of the biggest Latinos at the moment: Lionel Messi and Jenna Ortega. But that's just the tip of the iceberg.
