Sunderland have announced a new multi-year partnership with Nike, in collaboration with the Just Sport Group, with the famous Nike Swoosh will continue to adorn the club's playing kit and training wear until the summer of 2027.
Nike have supplied Sunderland with teamwear since 2020 and the new agreement will also see North East-based Just Sport Group lead the Club's online and stadium-based retail operation, which will include the launch of a brand-new online store.
Sunderland's Chief Operating Officer, Steve Davison, said: "We have enjoyed a successful partnership with the Just Sport Group and Nike over the past three years, so we are delighted to be strengthening our relationship with a world-renowned brand that is also embedded within the North East.
"Following regular dialogue with our supporters' groups and the wider fan base, we recognised the importance of improving our retail experience this summer and we look forward to supporting the Just Sport Group in delivering an enhanced service throughout the next four years."
Peter Crawford, Chairman of the Just Sport Group, added: "Alongside Nike, the Just Sport Group are delighted to extend our agreement with Sunderland AFC for the next four years and we look forward with excitement to developing our partnership further during this next phase of our relationship.
"SAFC is an excellent partner to work alongside and we are excited to now extend our relations further and become the Club’s official retail partner. A Club with fantastic heritage and an amazingly passionate and loyal support, we look forward to continuing to develop our relations to provide a high-quality retail experience – both in-store and online – and offer supporters a wide range of choice, alongside our long-term commitment to the highest level of customer service.”
To facilitate the changeover process, supporters are advised that the existing online store and Stadium of Light store will be closed from 5pm on Tuesday, June 27 until 10am on Thursday, July 6.
And the Black Cats have confirmed their new home and away kits for the upcoming 2023/24 season will be unveiled once the club store has been reopened.
