While millions of households will be tuned in on Sunday to watch the Los Angeles Rams take on the Cincinnati Bengals in Super Bowl LVI, other households will be viewing Team Ruff battling Team Fluff in the day’s other annual event, Puppy Bowl XVIII, on Discovery Communications Inc.’s (NASDAQ:DISCA) Animal Planet cable network and Discovery+ streaming service.
Doggone Cute: The first Puppy Bowl was broadcast on Feb. 6, 2005, as an alternative viewing experience to the Super Bowl juggernaut that muscled out all other programming on game day. Margo Kent, the executive producer for Puppy Bowl I, recalled in a 2014 Rolling Stone interview, “It was always a joke: How do you counter the Super Bowl? Let's just put a box of puppies up there and call it a day. It's not worth trying to go against the Super Bowl.”
