Sunburn cases have witnessed a spike across north Kerala owing to poor awareness about measures to counter overexposure to ultraviolet rays from the sun.
Expatriates who are back home for vacation unaware of the extreme weather condition and manual labourers who are into outdoor works unmindful of safety instructions are among the worst-hit as rising mercury levels sizzle the State.
“I am in a state to undergo medication now as sunburn severely hit my face during my recent trip to Kerala. I was least prepared to meet such a hot climate as there was no proper communication from anywhere on the situation,” said Linson Mathew, a Kannur native who was recently in Kozhikode.