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The Guardian - UK
The Guardian - UK
Business
Tom Ambrose

Sunak faces backlash over delay to junk food pre-watershed ads ban

Crisps and snacks in a uk supermarket
A ban on junk food ads before the watershed had been due to come into force from January 2023, as well as a ban on ‘buy one get one free’ deals on junk food. Photograph: Kevin Britland/Alamy

Rishi Sunak faces a furious backlash from health experts after his government yet again delayed plans for a ban on pre-watershed TV advertising for junk food.

A ban on adverts for foods high in fat, salt and sugar before 9pm was due to come into force from January 2023, as well as a ban on “buy one get one free” deals on junk food. However, in May, it was delayed for a year by the then prime minister Boris Johnson.

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