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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Sun not shining for welly seller Joules as heatwave hits sales

Shoppers in front of a Joules store as the sun shines
Shares in Joules have fallen by 90% in the past year. Photograph: AVM Images/Shutterstock

Shares in the struggling high street retailer Joules plunged by more than a third after it issued a profit warning blaming the summer heatwave for plunging sales of clothing such as jackets, knitwear and wellington boots.

The company, whose share price has slumped by 90% over the last year, said it was seeing consumers looking for discount clothes “amid a heavily promotional environment” as overall demand weakens because of the cost of living crisis.

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