If you believe recent studies citing surveys and Spotify data, researchers have allegedly pinpointed “33” as the exact age most people stop discovering new music. Val Haller, for one, takes issue with that statistic and is on a mission to change the idea that new music is simply a youth movement.
In 2007, the Winnetka mom of four and concert fanatic started her brand, ValsList, as a response to the advent of the “endless abyss” that was the iTunes library, narrowing down the millions of songs suddenly at listeners’ disposal by curating playlists with her personal picks for bands about to break. ValsList continues to thrive today as a music discovery site to help busy adults keep up with new releases and artists. But the platform has become so much more.
