Last December, AmorePacific (Thailand) launched the #SulwhasooRebloom campaign at Siam Paragon.
The K-beauty brand is back at the luxury shopping mall to further project the transformation through the Sulwhasoo Pop-up Store, based on a vibrant amber colour and the philosophy "Buiding A World Of Beauty Powered By Art And Heritage".
Exploring the five zones, shoppers can get to know about Sulwhasoo, which refers to snow flowers in full bloom.
The first zone is dedicated to the new sixth-generation First Care Activating Serum featuring the latest ginseng technology, powered by the medicinal herb after 500 hours of natural ripening.
AmorePacific began studying Korean ginseng in the 1960s. Today the research on herbal ingredients is carried out at Sulwhasoo Heritage & Science Center in Seoul.
The second zone is about ginseng and its saponins. Sulwhasoo's research identified a rare type of this phytochemical, of which a very high concentration is loaded in Ginsenomics capsules.
The 30ml bottle of Concentrated Ginseng Renewing Serum EX contains 100,000 Ginsenomics capsules.
Red pine trees provide another anti-ageing ingredient for the premium Timetreasure skincare collection presented in the Luxury Zone.
Condensing red pine extracts 66 times gives the signature ingredient Red Treasure. The Timetreasure Invigorating Cream is housed in a jar, whose lid is adorned with a pattern evoking growth rings inside the resilient red pine tree.
The brand's belief in traditional oriental medicine is reflected in the Sulwhasoo Experience Zone. Shoppers can relax during a 15-minute hand massage by a therapist, who uses white jade and Concentrated Ginseng Renewing Cream to stimulate pressure points and the flow of life force energy through the meridian system.
The fifth Jihambo Zone illustrates Sulwhasoo's art of gifting via the use of a special cloth to elegantly wrap its beauty products.
Until this Thursday, the Sulwhasoo Pop-up Store: World Of Beauty is located at Fashion Hall, on Siam Paragon's 1st Floor.
