Acclaimed Greater Manchester pasta restaurants Sugo Pasta Kitchen have changed their name to Sud Pasta, it’s been announced. Owners - and brothers - Michael and Alex de Martiis confirmed the news to fans on Instagram.
In a post headed ‘Same us, same mission, same pasta kitchen’, they said: “From today our new name will be Sud Pasta.
“We’re aware that we can’t stop any speculation. However, all we’ll say is that our home is in the kitchen, not the boardroom. We love our new name, we love what it stands for.
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“We love our ‘a southern Italian pasta kitchen’. By the way, ‘sud’ means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud Pasta Spring Menu. Love, light and appreciation, Michael and Alex.”
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The branding online has all been changed to Sud Pasta. Speaking to the Manchester Evening News, they said: “We have no further comment other than the statement released today.”
However, the name change follows a years-old row over the use of the name Sugo with a Glasgow restaurant called Sugo Pasta. The two got into a public social media spat over it in 2019, when customers thinking they were buying online vouchers for the Glasgow restaurant accidentally bought vouchers for the Manchester spot.
The de Martiis brothers started their business in 2015, but the Glasgow restaurant applied to trademark the name Sugo in 2017. Sugo in Manchester posted: .”The crazy thing here is your boys Sugo Pasta Glasgow (the guys behind Paesano Pizza Glasgow) are trying to sue us for using our own name, crazy world we live in eh.”
In a post titled ‘we’ve got beef’, the Glasgow restaurant then went on to claim it had offered a compromise, allowing Sugo in Manchester to use the name on their two sites, before the third had opened, or be subject to legal proceedings over breach of copyright.
The Manchester Sugo counter claimed in social media posts that the Glasgow operators made demands such as the removal of signage, withdrawal of their own trademark application, and the handing over of the website domains during the row. Sugo Pasta Kitchen opened its second branch in Ancoats in 2018, and then a third on Stanley Square in Sale in May last year.
The Manchester Evening News has contacted Sugo Pasta in Glasgow for comment.
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