You’ve got a breakthrough new product or service idea, and you want to take it to the world and become the next global billionaire. So, what’s stopping you?
For small start-up and SME level businesses, while the personal and financial rewards are certainly clear and enticing, the hurdles to success often seem daunting or even overwhelming. So, you decide to seek comfort and consolation in yet another expensive, quaffable enough cappuccino and muffin at the ubiquitous big-brand global coffee-shop franchise around the corner, as you resign yourself to a life of simply dreaming about what might have been.
