Fast food chains are often pretty good at reactive marketing, with the likes of McDonald's and Burger King often incorporating current affairs and sporting events into their print advertising. Get it right, and your brand looks like it has its finger on the pulse. Get it wrong, and your brand looks like... Subway.
Of all the news events to use for 'lols', the fatal implosion of a submersible probably 'ain't it'. But one Subway restaurant in Georgia decided to make light of the story with a mind-bogglingly ill-advised billboard declaring, 'Our subs don't implode'. Yep, someone thought that was a good idea. (Need a palette cleanser? Check out the best billboard ads of all time.)
