
Throughout 2025, a millennia-old Nordic wellness tradition has been gathering steam around the world.
From urban bathhouses and coastal wild-swim huts to members’ clubs and design-led pop-ups, sauna culture has firmly entered the mainstream.

Throughout 2025, a millennia-old Nordic wellness tradition has been gathering steam around the world.
From urban bathhouses and coastal wild-swim huts to members’ clubs and design-led pop-ups, sauna culture has firmly entered the mainstream.