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TV Tech
George Winslow

Study: Top CTV Genres for Asian-Americans Are Lifestyle, Foreign Programming and Gaming

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As AAPI (Asian American and Native Hawaiian/Pacific Islander) Heritage Month continues, App Science has released a new infographic on some of their streaming and digital media habits, including their favorite CTV genres, SVOD apps and linear TV channels. 

The report found that the top CTV genres for Asians are lifestyle, foreign programming and gaming.  The top SVOD apps for Asians was Amazon Prime Video, followed by Xfinity Stream, Paramount+, FuboTV and Sling TV and that the top AVOD apps were Dailymotion, Redbox, Crunchy Roll, Twitch and YouTube.  

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