LONDON—Streaming TV is at a crucial juncture as consumers grow weary of managing multiple subscriptions and choosing what shows or movies to watch while some streaming services teeter on the edge of marginal profitability as a consequence, a new report from MIDiA Research says.
The report, “Bundling 2.0: Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity,” examines the struggle services face and suggests they refocus their strategy on offering content bundles.
