Study Shows Shrinking Pint Size Reduces Beer Consumption, Boosts Wine Sales‌ ‌

Shrinking the pint would slash the amount of beer Brits drink, according to a new study. JOSH OLALDE VIA  UNSPLASH

Shrinking the pint would slash the amount of beer Brits drink, according to a new study.

When 13 English pubs sold “pints” two-thirds of their normal size for four weeks the amount of ale sold plummeted by almost 10%, say scientists.