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Latin Times

Lifestyle

Pedro Camacho

Study shows real impact of ads in Spanish as Florida politicians increasingly reach out to Latinos

Rick Scott Florida Debbie MucarselPowell UCLA

Mucarsel-Powell launched an campaign ad in Spanish (Credit: Screengrab from Mucarsel-Powell's social media)

A few days ago, Democrat Debbie Mucarsel-Powell, who is looking to unseat Republican Rick Scott as Florida Senate representative, launched an ad that highlights her Hispanic roots. The 30-second video recounts how her mother's immigration story allowed them to experience the American Dream and how that dream is in jeopardy if Scott is reelected. The kicker? The ad was entirely in Spanish.

The piece is just the latest example in the Ecuadorian-American's efforts to gain the support of the 3.3 million eligible Latino voters in Florida. She also launched two WhatsApp channel, one in English and the other in Spanish.

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