Lovehoney, the sexual wellness brand, has released a new study of more than 1,600 people looking at the relationship between happiness and the cost-of-living crisis. The study found that a staggering 95% of people have been affected by the cost-of-living crisis, with 24% strongly affected.
Breaking this down, it showed that 64% of UK adults are more stressed than usual, 55% are sleeping worse than usual, and 57% have noticed an impact on their mental wellbeing. All three of these aspects were found to disproportionately affect women, with a higher-than-average 60% reporting worse sleep, 69% feeling more stressed, and 61% feeling an impact on mental wellbeing.
Looking at how these issues have been combatted, it was found that 57% have found sexual activity a good way to unwind and relieve tension recently, while 61% report to a better night’s sleep after sex. When asked specifically about the benefits, 63% agreed that it has a positive impact on stress relief, and 52% on sleep and mental wellbeing.