As advertisers and media players plot their strategies for 2024, a new survey from Disqo offers a plethora of data on consumer attitudes and their plans for accessing media and entertainment content in 2024. Key data points include the finding that one third of pay TV subs said they plan to cut the cord in 2021 and only 21% said they plan to increase their streaming subscriptions.
The survey found broad acceptance of ad-supported streaming services, particularly as a way to save money. But it also highlighted the fact that negative views towards advertising are still widespread.
