A new study, published in April in the international journal Crime, Media, Culture by researchers from the University of Copenhagen, Denmark, showed that “cannabis influencers on Instagram are changing the stereotypical characteristics of illegal cannabis culture as being almost entirely dominated by men, to one where cannabis is represented as a desirable accessory in certain feminine lifestyles,” reported Forbes.
According to the study, "From dealing with influencing: Online marketing of cannabis on Instagram,” the way cannabis is marketized on social media platforms like Instagram (NASDAQ:FB) is changing with the advance of marijuana legalization.
