Despite a generally sluggish TV ad market, data from Guideline’s exclusive Forward Bookings service shows that the cost of a 30 second spot for the Super Bowl LVIII is on track to once again hit record levels.
The Guideline data for equivalized :30 second spots during the Super Bowl shows that those spots are currently commanding a $6.47 million paid unit rate, which is 11% higher than last year’s $5.83 million paid unit rate.
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