NEW YORK CITY—Brazil and Mexico experienced significant growth in the penetration of connected television (CTV) from Q1 2022 to Q1 2023, according to findings from the eighth edition of Amagi’s “Quarterly Global FAST Report.”
Brazil saw a 94% increase in CTV penetration during the period, while Mexico experienced 93% growth. Both countries have exceeded uptake of FAST channels in the more mature U.S. CTV market for the period, which stood at 80.6%, the report said.
