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The Guardian - UK
The Guardian - UK
Entertainment
Andrew Pulver

Studio Ghibli to release Hayao Miyazaki’s final film with no trailers or promotion

Hayao Miyazaki
Hayao Miyazaki. Photograph: The Asahi Shimbun/Getty Images

Hayao Miyazaki’s next and apparently final film will be released with no trailer, marketing or other new promotional materials, it has been revealed.

In an interview with Japanese magazine Bungei Shunju, translated by the Hollywood Reporter, producer Toshio Suzuki said the film, titled How Do You Live?, would be released with “no trailers or TV commercials at all … no newspaper ads either.” He added: “Deep down, I think this is what moviegoers latently desire.”

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