
January is a time many of us choose to address our relationship with drinking and press the reset button after a busy festive season by giving it up and switching to alcohol alternatives for the month.
Alcohol Change UK estimated that 15.5 million of us were planning to ditch the booze this January. Yet, an estimated 29% of people drink alcohol after one week, with 16% giving up their Dry January resolution a few days into the month, per data from YouGov.