Roku, Inc. (ROKU) works as an online TV streaming platform in several countries. The company operates in two segments – Platform and Player. It enables access to various movie and TV episodes, digital and video advertising, as well as streaming players and audio products.
Last week, ROKU’s shares jumped on the news of its partnership with retail giant Walmart Inc. (WMT) to enable TV viewers to use their remote device during a TV commercial to select a product and checkout using ROKU’s payments platform. This first pilot program that fuses entertainment with transactional commerce is reported to be underway.
