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The Guardian - UK
The Guardian - UK
Sport
Matthew Weaver

Struggling pub landlords given a lifeline by England’s World Cup heroes

England World Cup Jude Bellingham Argentina UK Hospitality
England fans, many in the national white kit, watch the Norway match
England fans watch the Norway match at the Blue Eagle pub in Southend, Essex. Photograph: Graham Whitby Boot/SUFC/Shutterstock

The beleaguered pub sector is getting a boost from England’s World Cup run, with some landlords reporting roaring sales as anticipation builds for a bumper night on Wednesday for the semi-final clash with Argentina.

Lisa Mayall, the manager of the British Oak in Kingswinford near Dudley in the West Midlands, was jubilant after England’s 2-1 win against Norway on Saturday night and brisk takings at the pub’s till. She expects hundreds more customers for the team’s next game at 8pm BST.

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