Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Entertainment
Ellie Gibson

Stroke of genius? How one developer earned over £250k from games made in 30 minutes

No running, no jumping, no guns, no power-ups or puzzles … Stroke the Animals.
No running, no jumping, no guns, no power-ups or puzzles … Stroke the Animals. Photograph: TJ Gardner

Game development is an expensive and time-consuming business. Right now, 2,000 people are working on the next instalment in Ubisoft’s blockbuster Assassin’s Creed series, across 18 studios around the globe, and it’s a project that will take 2 to 3 years. Imagine how any of those people might feel to learn that last year, a self-taught programmer racked up nearly £280,000 from a series of games he made while sitting in his pants on hot days in a two-bedroom flat in Harlesden. And that each one took him about 30 minutes.

“The first one, I’ll be honest, probably took seven or eight hours,” says TJ Gardner. “But the subsequent ones – Stroke the Beaver, for example – would have taken about half an hour.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.