North East premium streetwear retailer END Clothing is set to expand into Europe by opening a store in the international fashion capital of Milan.
The trendy trainer company was first launched in a small store on Newcastle’s High Bridge in 2005 by university graduates Christiaan Ashworth and John Parker, quickly gaining a following for rare footwear.
Expansion into a three-storey building on Grainger Street saw it draw more followers, with many shoppers camping out overnight for its limited-edition designer trainer releases.