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TV Tech
George Winslow

Streaming Viewership More Than Doubles for NBA Finals

NBA Finals NBA Finals NPAW
three young men watching basketball

The recently concluded NBA Finals didn’t simply mark the first time that the Denver Nuggets won the NBA title. It also highlighted the rapid growth of streaming audiences for sports, with global NPAW customer data showing that plays were up by 237% and unique viewers increased by 253% compared to 2022 during this year's NBA Finals.

In addition the total playtime increased by 82%.

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