Streaming services might not be cash windfalls for the companies behind them just yet, but more and more consumers are tuning into them.
New data from Nielsen’s The Gauge, the ratings service’s monthly snapshot of broadcast, cable and streaming consumption, shows streaming usage hit an all-time high in June. Streaming accounted for 37.7% of overall TV usage in the U.S. last month, beating cable (30.6%) and broadcast TV (20.8%). And among the many streaming services, there were some clear winners.
