Content discovery is one of the most crucial aspects of your streaming user experience. Making it as easy as possible for your audience to find something they want to watch requires an intuitive user experience, but also the curation of your content into attractive collections. Whether you call them “rails,” “rows,” or “carousels,” you’ll want your app to be stacked with groupings of video assets that tempt users and help them find more of the content you’ve invested in.
Getting users to take a deeper dive into your library is essential to growing AVOD or FAST revenues, and for tackling SVOD churn. If users sign-up to watch one flagship show and then leave, you’ve wasted your significant subscriber acquisition costs. Getting that user to discover and taste a wider range of the shows you have on offer is crucial to keeping them long-term.
