Streaming has become the dominant form of entertainment in the last few years. It's already overtaken cable and broadcast TV. And aside from a phenomenon like Barbie, theatrical movies have experienced a decline in audience numbers.
Streaming has completely changed the way we consume television. Back in the day, we tuned into Must-See TV on NBC during primetime hours on Thursday nights. HBO has still retained a hold on Sunday night viewing, but it's the rare exception. Now, we're used to binge-watching full seasons that usually drop at 3 a.m. ET (or in the case of Prime Video and Hulu, midnight).
