The television industry’s shift to streaming could be seen in the upfront advertising market, where gains in streaming were enough to more than offset declines in traditional broadcasting and cable.
Bottom line: Commitments to buy primetime advertising in the 2024-25 TV season rose 8% to $29.5 billion, according to a preliminary estimate by Media Dynamics. That figure includes the relatively new entrants into the TV market, such as Netflix and Amazon.
