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Sports Illustrated
Sports Illustrated
Entertainment
Jimmy Traina

Streaming Helps Super Bowl Generate Monster Viewership Number: TRAINA THOUGHTS

Super Bowl Super Bowl LVI

1. Super Bowl LVI between the Rams and Bengals on Sunday drew 112.3 million viewers for NBC. That is up big from last year’s Chiefs-Buccaneers Super Bowl, which drew 96.4 million viewers for CBS.

It is the most-watched show in five years, since Super Bowl LI in 2017.

The halftime show average 103.4 million. Last year's halftime show was watched by 96.7 million people.

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