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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Streaming Gaining Share of Live News, Sports Viewing, Inscape Study Finds

Inscape
Packers v Eagle in Sao Paulo, Brasil.

Streaming continued to gain share of viewing on smart TVs in the second quarter and made big gains with people watching live sports and news, according to a new report from Inscape.

In the second quarter, streaming-only viewers account for 60% of viewing, compared with 36% of people with streaming, traditional pay TV and over-the-air TV and 4% who have  only over-the-air delivery available to them.

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