Pop music superstar Justin Bieber has officially launched his own Twitch channel, complete with a promise to “stream every day,” instantly shaking up the platform with his first broadcast on October 22. It’s a huge moment for the world of streaming, since it’s not every day that a huge celebrity commits to one of the biggest interactive social media platforms out there.
His first hour-long stream pulled in over 397,000 views, and he’s already picked up over 50,000 followers since the channel was announced, according to Daily Dot. This is all happening incredibly fast, and it looks like a whole new wave of celebrity streaming is about to crash over Twitch.
