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Stray Kids' Lee Know is new Gucci ambassador

Lee Know (centre) is Gucci's new ambassador

Stray Kids' Lee Know has been appointed a global ambassador for Gucci.

The South Korean pop star has been spotted on a number of occasions wearing the brand's creations at official events and was a guest at the fashion house's cruise 2025 show in London last year, but in his new role, the 26-year-old musician will be even more involved in Gucci's initiatives.

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