When the sports social network Strava announced that it would be buying coaching app Runna, it had one peculiar assurance for customers: nothing obvious and immediate would change. The apps will stay separate “for the foreseeable future” and while the deal will bring new investment and hopefully growth for Runna, it won’t bring upheaval.
It’s a point that Michael Martin, Strava’s chief executive, reiterates in an interview with The Independent just hours after the deal is announced. He is “committed” for the Runna team to keep running the company as an “independent proposition”, he says. They will be “separate but complementary”, he says.
