Despite the benefits of exercising outdoors, for many people – particularly women – safety is still a major barrier. Those working full-time may have no option but to exercise at night, when routes that are fine during the day might suddenly feel dark and isolated. Workout apps that share maps of your runs are great for motivation and receiving encouragement from friends, but they can also let strangers work out where you live, and when you're likely to be running or cycling alone.
Earlier this week, we sat down in London with several members of Strava's executive team, including CEO Michael Martin and CBO Zipporah Allen, to hear what you can expect from the app over the coming months, and what's happening behind the scenes to help keep you safer.
