
Strava, an exercise-tracking app last valued at $2.2 billion, is benefiting from Gen Z’s obsession with run clubs and marathons and is looking toward a future IPO, according to its CEO.
Michael Martin, who took over as CEO in 2024 from Strava cofounder Michael Horvath, told the Financial Times the company has the “intention to go public at some point,” and noted that a public listing “provides easy access to capital in case we wanted to do more and bigger acquisitions.”