Today, Strava released its annual Year in Sport report, highlighting the global trends among active people.
For its report, Strava took a deep analytical dive into the billions of activities uploaded by its 120 million users between October 1, 2022, and September 30, 2023. Strava took a particular interest in what motivates active people and supplemented its activity data with a survey of 6,990 active people – both users and nonusers of the Strava platform.
