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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Stout clobber? Guinness tie-up features £1,295 ‘pub carpet’ jumper

Model wearing Guinness clothing by JW Anderson
The unisex JW Anderson X Guinness towelling jacket in black, priced at £710. Photograph: Guinness x JW Anderson

You too can look like a pub carpet – and for the bargain price of £1,295. Such sartorial elegance – perhaps an option for anyone stepping out to celebrate St Patrick’s Day this week – is the aesthetic love-child of a partnership between Guinness and the luxury clothing brand JW Anderson.

The tie-up, launched earlier this month, allows fashionistas to get their hands on a range of Guinness wear that exploits the continuing metamorphosis of the “black stuff” from unfashionable pub staple to social media status symbol.

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