What’s the biggest flex in the new Stormzy video? Pulling together a crew of cameo appearances that’s more impressive than the average awards ceremony guestlist? Making the video itself so long that YouTube insists on slapping an advert halfway through it? Or delivering a seemingly limitless lyrical flow with some of the sharpest, wittiest, most memorable wordplay of your career so far?
All of it, basically. As he admits in the final line, closing out a verse that spills well over the 1,600-word mark: “I’ve been the G.O.A.T for so long that they never hype a n**** up / So I guess I gotta do it myself, boy.” Mission accomplished, it seems. If anyone gets to the end of watching the visuals for Mel Made Me Do It and thinks that Stormzy is anything other than a British cultural titan, then they probably need to watch it again.
