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The Japan News/Yomiuri
The Japan News/Yomiuri
Business
The Yomiuri Shimbun

Stores cash in on cherry blossom viewing season

With cherry trees in full bloom in Tokyo, there has been a rush to sell various products for the first cherry blossom viewing season since 2019 without COVID-19 restrictions.

At department stores, alcoholic beverages that can be easily enjoyed on the go and box lunches prepared with a wide variety of small but elaborate delicacies are some of the products gaining popularity.

Sales of wine in plastic cups and canned goods have been increasing at the Daimaru Tokyo department store in Chiyoda Ward, Tokyo, since around the end of last week when cherry blossoms started to come into full bloom.

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