If it feels like your grocery points aren’t going as far as they used to, you are not imagining it. In 2026, “loyalty shrinkflation” is a real trend. Grocery chains are quietly devaluing their points systems, requiring higher spending thresholds to unlock rewards and expiring points faster than before. The “free” perks are becoming harder to earn. However, the system is not entirely broken. By adjusting your strategy, you can optimize these tighter programs and still extract significant value from every trip.
